Tide
London-based fintech leader, Tide partnered with AIS to revamp its London headquarters, seeking a dynamic space to increase footfall, attract and retain talent. The brief prioritised comfort, productivity and fun as essential elements for project success and business growth.
Client challenges
Tide’s former workspace lacked cohesion, hindering daily interactions among staff. They sought to significantly enhance team connectivity.
Tide wanted their new workspace, not only to support growth, but to encourage greater daily footfall into the office.
Transitioning from a predominantly desk-centric approach, the Tide team had reservations about the team’s acceptance of a new approach.
Transformational impact
AI-supported space planning facilitated data-led modelling, enabling the calculation of employee interactions based on various space plans.
AIS aided Tide in crafting an environment that allows teams to engage in what they love, fostering sociability and enjoyment.
Engagement with the Tide team to incorporate their unique needs and interests fostered acceptance and enthusiasm for a more innovative workspace.
AI space planning to enhancing social interactions
From the project’s inception, our design teams recognised the vital role camaraderie plays in motivating individuals to choose the journey to the office. Crafting a concept that places social interactions at the heart of Tide’s new workspace, our designers aimed to enhance the user experience.
In an effort to foster spontaneous interactions, we reduced desk density by adopting a more activity based working style. User journeys were intentionally non-linear, encouraging individuals to navigate through the space in a zig-zag pattern. Distinct flooring finishes, including varied carpet colours and vinyl flooring, define different zones, facilitating navigation.
Expanding beyond the typical single social space seen in offices, we aimed to create diverse points of interest across the floor plate based on team members’ personal interests. During the discovery phase we went granular on the details and sought to identify personal interests of team members, resulting in designated areas like a library and a pass-and-play zone. These intentional design elements foster interaction and cater to the diverse interests of the team.
To validate our design and space planning decisions, we utilised AI modelling, forecasting a 54% increase in serendipitous social interactions within departmental neighbourhood areas, an average of 12 interactions per employee per day. Within designated collaborative areas the model showed a remarkable 72% increase to 32 interactions per employee per day.
Inclusive workspace design to prioritise neurodiversity
The design, emphasising casual and comfortable workspaces, accommodated a neurodiverse team through diverse furniture choices and finishes reflecting a commitment to inclusivity. Simultaneously, a designated silent area offered tranquillity for focused work or relaxation, showcasing the versatility of the design.
The Tide team acknowledged the pivotal role of food in talent attraction and fostering extended office presence. Featuring a sizable, elevated island that creates a communal hub for teams, alongside a specifically designated buffet area enticing frequent workplace visits, the design thoughtfully caters to the preferences of a youthful workforce.
Despite facing tight deadlines and logistical challenges, Tide and AIS stayed steadfast in their dedication to crafting a revolutionary workspace solution. Beyond its innovative concept, Tide’s new London HQ captivates users with its aesthetic charm, diverse facilities and a vibrant sense of fun that breathes life into this thriving new workplace.
